Search Engine Optimization (SEO) service

Search Engine Optimization (SEO) is defined as the process of maximizing the number of internet users by ensuring that the website ranks high on the results returned by a search engine (Google, Yahoo). If your business provides services online then it is crucial that you seek professional SEO services.
SEO practices involve strategic location of key words and key phrases, proper indexing, meta-tag headings, link structure and more. However, when considering SEO services, it is important to note that SEO companies offer different approaches for there is no exact methodology, campaign strategies or a set of rules of how to operate and for this reason every company is totally different with very different results.

Important pointers before hiring an SEO provider:

• SEO companies should be bound by ethical practices. Most SEO companies conduct search engine optimization while others do search engine manipulation. Search engine manipulation is an unethical practice that offers short term results and can lead to consequences such as your domain being banned by search engines.

Basic rules of ethical optimization

• The information an internet user sees and what the search engine sees should be exactly the same.
• Keywords should always reflect what your website is about.
• Avoid creating pages exclusively for search engines, as mentioned in the first point above the website should always cater for the needs of both the internet users and search engines.
• Do not participate in manipulative inbound linking schemes. Inbound links should be appropriate to the content of your website and you should always know who is linking to you and where your links come from.
• Hiring of SEO services should be viewed as an investment and not an expense in your business. SEO is a business strategy and an effective way of enhancing your business by involving an individual or company that understands and values about your business and its online objectives.
• Internet users, find the first search engine result page as being the most relevant and for this reason a business seeks SEO services to be among the first five positions on the page to get the most clicks, with the likely hood of clicks decreasing as one progresses downward on the page.
• A good SEO provider should research for the most preferable keywords that have enough search volume so that your business could potentially rank on page one. It is better to rank on the first page of search engines for a few smaller keywords, than try to rank for bigger keywords and not be on the first page at all.
• There are two main types of SEO namely:-

On-page SEO – relates to the factors on your website that affect your SEO (i.e. page headings, keywords, internal links etc.)

Off-page SEO – are the factors that relate directly to matters outside of your website that affect the SEO of the website (such as back links, citations, social sharing, etc.)

• An increase in search engine ranking is no guarantee of increased leads and sales. Your sales is solely dependent on your own company’s sales and marketing initiatives.

A combination of a good website design and ethical SEO ensures a good user experience and draws attention to products and services offered by your company and helps your business stand out.