Affordable Website Design in Kenya

AFFORDABLE WEBSITE DESIGN IN KENYA

Every business with a goal of growing and building a larger client base needs a good website. The business environment has changed, not having a website means you will be missing an opportunity of letting potential customers know who you are and what you are offering.  There are many website design companies in kenya, the businesses have easy access to a professional website designer hence there is no reason for businesses to operate without a website. The major reason some of the businesses still don’t have a website the cost involved in acquiring one. In this article I’m going to explore ways of acquiring affordable web design in kenya.

Today, most customers prefer to search almost everything in search engines like Google. With this change in consumer behavior, a huge opportunity has presented itself to many businesses. Finally, the time has come where small business can compete with the large enterprises without having to have the same budget as the large enterprises. Well, here are some of the advantages of having a website.

1: FAST AND STEADY BUSINESS GROWTH

With the growth of the Internet, the influence of social media and the popularity of mobile devices, the website has become a crucial tool to grow your business.The Internet gives your business access to a large audience; it does not restrict any regional or national boundaries. With a website, you are able to increase the number of potential customers. With increased reach,you reduce spending a large amount of money in marketing thus making it  easy to grow the client base steadily.

2: COMPETITIVE ADVANTAGE

 In our markets, competition has been growing with every passing day and surviving this competition .your business calls for an effective strategy. Creating a strong online presence is one of the strategies that can be used to give your business a competitive edge.

Of the 7.5 billion in this world ,at least 3.5 billion people that’s 45% of people  are online everyday. Therefore, sharing your business ideas to the internet will give you a large audience reach and thus giving you a competitive advantage

3: A WEBSITE WILL SAVE YOU MONEY

In the long run, a website will help save a lot of money. There are many ways that a website can help reduce expenses, some of which include reducing the marketing cost, customer retention, lead generation, etc. Website marketing is by far more effective and less costly compared to any form of traditional marketing.

4: KEEP TRACK OF YOUR BUSINESS IN TIME

Having a website  has a significant benefit as it helps you keep track of the business performance in real time.Analytics will provide you with valuable data on how your business has been performing. Some of the indicators will include:Number of visitors going through your website,Page views tell how many times a page has been read or visited. This will give you an idea on which type of content visitors find more interesting.Bounce rate is the percentage of visitors who leave your website without exploring past the page, average time on site will show how long visitors view your content. The longer the time visitors view your site, the better for your website.

Other benefits may include:

• A website gives your business legitimacy
• Efficient way to promote your business
• Build a strong relationship with your market
• Increase business credibility
• Create a tool for sale generation

AFFORDABLE WEBSITE IN KENYA

Web designers in Kenya  and other locations have noticed the demand has increased for small business websites, and this has pushed them to include a package that is favourable to small businesses. On the other hand, it is easy to be attracted by incompetent web developers with low prices and end up losing the money budgeted for the site. Though it has become a getting a good designer who is both competent and affordable, Rottal ICT solutions have started to offer special web design packages designed for small businesses. There are many web design firms that offer web design solutions but to choose an agency it is crucial. Clients need to research before choosing an agency. 

Below are the factors one should consider before entrusting a design agency:

1: COST OF THE WEB DESIGN

For small business it is important, you choose an agency that offers the best quality websites at a small budget. You have to make sure your website is professionally designed, fully functioning and packed with great content. Your best option would be to hire a professional web designer who has  experience and training to build a functional and attractive website.

2: THE DESIGN AND QUALITY

Begin with, taking a look at some of the websites the company has developed, if you like their work, then you can consider them. Ensure the website design is optimised for usability and its functionality. Ensure that the website is easy to navigate, it is mobile friendly, ensure load time is fast; waiting for a website to load may lose the audience.

3:  CUSTOMER SERVICE 

Consider a company that is there when you need support. Small design agencies offer better customer services as the customers have direct access to the developers. In most cases with large firms, there are long procedures when in need of support,this may frustrate the client. It is also good to check the customer reviews from the business website to see what their clients are saying. This will help you evaluate which organization is best in developing a website.

MINIMUM REQUIREMENTS FOR A WEBSITE

• The website should be responsive, the site should be usable on mobile, tablet or desktop.
• Have a nice design. The design represents the brand for you business,you should create a positive impression to customers.
• Have an area in your website showcasing your products and services.
• The website should be fast loading  to avoid losing visitors.
• Titles and meta tags should be optimized for search engine.
• A Well designed logo and graphics added to the website.
• Web mail accounts

For a small or medium business  website it should cost at least Ksh10,000 to Ksh20,000.